The Soul Sisters

The Soul Sisters is a bakery & café that is based in the city of Manhattan. The place is owned by four friends who wanted to share their love of baking and coffee with the world. The Soul Sisters offers a wide variety of baked goods, savory dishes, coffee & espresso, and many unique desserts. The owners decided to focus on creating a unique brand identity for The Soul Sisters. They wanted their bakery to be a place where customers could not only enjoy delicious baked goods but also feel a sense of community and belonging.

*Note: This project is based on a fictional brand.

Lo-fi wireframe Sketches

To organize the content for The Soul Sisters' website, I used lo-fi wireframe sketches. These sketches provided a visual outline of the website's layout, helping me make informed decisions about content placement. By focusing on simplicity, the wireframes ensured a user-friendly design and intuitive navigation. This approach allowed for early evaluation and refinement of the content structure, creating a well-organized website that prioritized user needs and goals.

Mid Fidelity Wireframe

After completing the initial wireframe sketches, I proceeded to digitize them using the design tool, Figma. This allowed me to enhance the wireframes by adding sufficient information to ensure users can effortlessly locate the desired content. In addition to developing a desktop version, I also created tablet and mobile versions to guarantee seamless functionality across various devices. By adopting this professional and simplified approach, I ensured the design catered to the needs of users across multiple platforms.

Branding

After completing the website construction, the next step involved branding for The Soul Sisters. To generate ideas, I focused on attributes that best describe the bakery. Words like 'friendly,' 'calmness,' 'relaxation,' and 'cozy' perfectly align with its image. This approach ensured that the branding reflected The Soul Sisters' identity and resonated with its target audience.

Logo Design

After brainstorming various attributes, I initiated the logo design process for The Soul Sisters. I sketched multiple logo concepts and carefully evaluated each one. Finally, I selected the logo on the right as the most suitable representation of the bakery's unique characteristics. This simplified and professional approach ensured that the chosen logo accurately captured The Soul Sisters' essence.

ui kit

After designing The Soul Sisters' logo, I incorporated the branding into the website's UI elements to showcase their personality. To aid navigation, I created a user-friendly UI Kit. This professional and simplified approach ensures a consistent and intuitive user experience that accurately reflects The Soul Sisters' identity.

High Fidelity Wireframe

Here are the high fidelity wireframes I've created for The Soul Sisters' website. They showcase a professional and simplified design, carefully crafted to provide a consistent user experience. Every element has been thoughtfully placed to ensure clarity and ease of navigation. These wireframes reflect The Soul Sisters' brand identity and will serve as the foundation for an engaging and visually appealing website that captures the essence of the bakery.