LUCKY TEA

Lucky Tea is a Japanese inspired bubble tea brand. With my love of Japanese culture and bubble tea, I decided to combine the “Maneki Neko”, also known as the Lucky Cat or welcoming cat, with bubble tea. The main purpose is to bring good luck to the customers. Each drink represents different forms of luck such as happiness, wealth, protection, and so on. The target audience ranges from the ages 15 - 30.

With designing the brand logo, I wanted the main focus, the Lucky Cat, to be recognized instantly from it’s Japanese folklore. The main features of the cat is it’s colors, collar, and body position. Since there are many different colored Lucky Cats, each with it’s own meaning, I decided to keep the logo cat transparent, but with a bold outline. The color of the drink will determine which colored Lucky Cat the consumer has gotten.

Another feature of the Maneki Neko is that it’s often seen holding an oblong golden coin, which was designed after the Ryo, an older form of Japanese currency. I decided to replace the coin with a bubble tea to display the main product of Lucky Tea. Finally, with choosing the font of the logo, I wanted to use one that beams happiness and positive energy.

LUCKY SERIES

In most bubble tea shops, they each have special signature drinks. I decided to incorporate unique drinks called the Lucky Tea Series. In the five drinks listed below, each represent different colored Lucky Cats and their special purposes.

Angelic Tea
A creamy milk tea that brings happiness and purity to one’s life. Made with black sugar coated tapioca and caramel sweetness

Royale Tea
Mixed with richness and wealth , this fresh fruit tea made with a combination of passion fruit juice and lemonade

Stardust Tea
Granting one with health and protection, this drink contains sweet cranberries, strawberries, and lemon juice

Fizzy Cosmo
A sparkling fresh drink that blesses one with success. This drink is mixed with blueberry puree, lychee juice, and lemon slice

Sweetheart
A drink filled with love. This strawberry milk drink, topped with a salty foam cloud, is infused with a sweet, toasty caramel flavor